What Is Responsive Web Design?

Responsive web design (RWD) is a methodology for designing websites that are optimized for devices and screens that vary in size and resolution. RWD is designed to make a website look good and function properly on all devices, from desktop computers and laptops to smartphones and tablets. RWD is based on the theory that a website should be designed to be viewed on any device, regardless of its size or resolution. 

Why Is It Important?

The importance of responsive web design is it makes websites look good and function properly on all devices, from desktop computers and laptops to smartphones and tablets. This makes it easier for people to access information and resources online, regardless of where they are and what device they are using. Nowadays, this is also a ranking factor for Search Engine Optimization so you need to consider this for your digital marketing efforts.

How Does It Work?

It is a design approach that uses different designs for different devices so that the website looks good and functions properly on all of them. This can involve making different elements of the website—like images and fonts—responsive so they will change size automatically to fit any device. Responsive web design also involves designing the layout of the website so that it can be viewed on devices with low-resolution screens, like smartphones and tablets, in a way that looks good and preserves the content.

What Are the Benefits of Responsive Web Design?

There are many benefits of responsive web design. These include:

1. Increased Engagement

Websites that are designed responsively tend to be more engaging and interactive, which can lead to higher user engagement and loyalty. This is because they look good and are easy to use on a variety of devices, which makes it easier for people to find information and stay on the website.

2. Increased Traffic

Responsive web design can also lead to increased traffic to your website. This is because people will be more likely to visit your website if it looks good and functions properly on all devices. In addition, responsive web design can help you attract top search engine ranking positions, which is important for online visibility and marketing efforts to increase the chances of a lead turning into a sales.

3. Reduced Costs

Responsive web design can also reduce costs associated with website development. This is because it can reduce the need for additional design or development resources or for modifications to existing websites. In addition, responsive design can make it easier to customize your website for different user groups or regions, which can save you time and money.


Responsive web design is a great way to create a website that looks great on any device. It’s easy to use and can help you reach a wider audience. You should consider this when building a website to increase conversions that will exponentially make you more money.

What is UI/UX in Web Design?

If you are new to web design and you are just getting interested in the meaning of the technological terms, you may find some of the terminology a bit confusing. That is normal at first, but as soon as you dive more into the tech language you will see that all terms are perfectly explainable. UI and UX are widely used terms in web design. UI is part of web design that mainly deals with the specific controls used for interaction with the app or with the website. Such controls are for example the button displays. UX is a web design specialization that deals with the behavior of the user and the overall feel when you visit the site or the app. It points to the perspective of the website user. The following is the explanation about each one of the terms.

Difference between UI and UX Explained

UI stands for User Interface. That is something that we all use without thinking too much about it. UI is very common principle in web design, for which you do not have to think much to use it. If you see an icon with a hamburger on it, then you know that it has to do something with food without thinking much about it. If you have to think hard about what the control icon is, then that is a sign of a bad UI design. With good UI designs you should not spend too much time thinking about what certain control button does. The main goal of User Interface or UI design is to provide you with necessary controls that you as a user need, and to create controls that are self-descriptive. That way you will immediately understand what their purpose is.

            UX stands for User Experience. It is a field in web design that deals with the user`s perspective. How certain layout affects you as web page user? What does it feel like when you visit specific web page? Those are the main questions that UX deals with. UX design involves many aspects of web design. Many people are always seeking differences and explanations for UI and UX, but truth is that both of them complement each other and do not compete against each other. Good UX design is essential if you want to quickly reach your business goals and get more conversions. The website must be optimized in such way that it will encourage specific user behavior and to create ideal atmosphere in accordance with that behavior. UX designers are often following the principles of graphic design – they attract user`s attention with colors, sizes, visual flows, and by placing different things in right spots. However, UX designers also think about website interactivity and other details that are essential when creating something unique.

            These were the brief explanations about what UI and UX are in web design. Make sure you get properly informed about all details about them and then get the website you have always wanted.